About Us
Store Hours
Thursday - Saturday: 11:30am to 4:30pm
(Hours may vary depending on the season)
Uphold Fashion, your destination for casual yet captivating styles in downtown Grand Island, Nebraska. Founded by Pierre Bita, a passionate fashion enthusiast and Nebraska resident, Uphold Fashion offers curated collections that blend simplicity with elegance.
At Uphold Fashion, we believe in empowering individuals to express themselves through fashion. Whether you're searching for the perfect outfit for a night out or a stylish yet comfortable ensemble for everyday wear, you'll find it here.
Explore our exclusive offerings and discover the story behind Uphold Fashion. Join us as we redefine fashion in Grand Island and beyond.